Communications Timeline
Download a Comprehensive Communication Guide to Prepare for Ithaca University Crowdfunding!
Major Milestones
The Ithaca University Crowdfunding Team will:
- Encourage nonprofits to sign up for Ithaca University Crowdfunding
- Network with and recruit local community nonprofit leaders to expand and amplify Ithaca University Crowdfunding’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for Ithaca University Crowdfunding and customize your profile
- Assemble your Ithaca University Crowdfunding team and involve them in planning how your Ithaca University Crowdfunding campaign will complement your annual fundraising strategy
- Attend a webinar to learn about Ithaca University Crowdfunding, how to promote your Ithaca University Crowdfunding campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
The Ithaca University Crowdfunding Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Ithaca University Crowdfunding
- Continue offering trainings to nonprofits participating in Ithaca University Crowdfunding, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in Ithaca University Crowdfunding to use, and for use on social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating Ithaca University Crowdfunding? How will you use the funds raised during Ithaca University Crowdfunding? Why should donors give to you on Ithaca University Crowdfunding? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in Ithaca University Crowdfunding and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Ithaca University Crowdfunding on May 5th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
The Ithaca University Crowdfunding Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify Ithaca University Crowdfunding’s message to nonprofits, donors, and other general supporters
- Continue promoting Ithaca University Crowdfunding to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the Ithaca University Crowdfunding “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
The Ithaca University Crowdfunding Team will:
- Heavily promote Ithaca University Crowdfunding to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in Ithaca University Crowdfunding
You should:
- Post on social media regularly about Ithaca University Crowdfunding, using the hashtag
- Email your supporters with additional details about Ithaca University Crowdfunding. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
The Ithaca University Crowdfunding Team will:
- Heavily promote Ithaca University Crowdfunding to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about Ithaca University Crowdfunding, using the hashtag
- Email your supporters with updates and how they can help your Ithaca University Crowdfunding campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
The Ithaca University Crowdfunding Team will:
- Share statistics from Ithaca University Crowdfunding, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your Ithaca University Crowdfunding participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after Ithaca University Crowdfunding by posting volunteer opportunities, fundraising, and hosting events!
